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Posts Tagged ‘Sylvester Kay-Adade II’

business from the bedroom

April 23, 2011 10 comments

I was contacted by The Creative Africans for an interview on Monday, April 11th, 2011.

If you’re wondering who they are, as I initially did, The Creative Africans is an online organization that conducts video interviews of African entrepreneurs with the sole purpose of inspiring African youths and helping them develop the spirit of entrepreneurship in order to help shape the future of Africa through learning from experienced entrepreneurs. They are motivated by their belief in another side of Africans – the side which is full of creative, energetic, intelligent, prudent, strong and successful people whose stories should be told in order to encourage other young Africans around the world and help put Africa on the map of entrepreneurship on a global scale.

I was humbled they thought my story was inspiring and successful enough to motivate a lot of African youths. They would have loved to have an audio or video interview, but since it couldn’t have been organized at the time, we settled for written. We agreed to arrange that (audio/video) for a later date. I got the interview questions the following Monday (April 18th) and the interview was published on Saturday, April 23rd, 2011. Here’s the interview:

Sylvester Kay-Adade

Sylvester Kay-Adade

Can you give the readers some background information about yourself and your company?

Certainly. I’m Sylvester II Olusola Kay-Adade. I was born on May 29th, 1987 to Mr. Sylvester I and Mrs. Fehintola Adade in Lagos, Nigeria. My dad was of mixed heritage and my mum is Yoruba. I have four lovely sisters- Ronke, Anthonia, Rita and Veronica.

I’m a Businessman, Entrepreneur, President and Chief Executive of The SKA Group Inc. My first business venture, Pearl Kreations, is my popular venture. It initially made just button-badges, and that is where my nickname- Mr. Buttons originated from.

I love to read and watch movies. I also love to play chess and lawn tennis.

When and how did you start your business?

I started doing business in January 2008 when I launched Pearl Kreations. I had been saving for quite some time; and when I was all set, I decided button-badges were going to be the right use for the money.

How did you come across the idea and what made you think it was profitable?

A very good friend of mine, Sombiri shared his idea to make badges for Nigeria’s forty-fifth (45th) Independence Day celebrations. We put our heads together and joggled some ideas, but there were several setbacks to accomplishing the goal so we gave it a rest.

Sometime in 2007, after moving to Canada, I remembered the buttons idea. I did the research- button designing, the type and cost of the equipment and materials required and so on. I tried to partner with Sombiri, but he had moved on to other things; so I had to go about it on my own.

I couldn’t be certain if it would be profitable or not at the time, but I felt it was worth the shot. I believed it would be better to know I tried, rather than wonder “what if”.

On your twitter you were talking about networking being the key. How has it helped growing your business?

In my opinion, networking is all about putting yourself out there. It’s about getting acquainted with like-minded people and building your contact base.

In my case, I’ve always been sort of an introvert. I also have an expressionless face, which sometimes makes me seem unapproachable.

I’m learning to grow out of my shell by smiling, meeting new people – and introducing myself as an entrepreneur and giving out my business cards. So far, I’ve met prospective clients and made a couple of deals with people I met at formal and networking events.

How have you used social media to improve sales?

After hearing that in 2009, companies like Dell and Starbucks, made additional revenue in the sum of tens of millions of dollars basically for free; by simply communicating with customers via twitter, I realized I wasn’t maximizing the potential of the facebook and twitter accounts. We started by engaging our fans and followers by throwing competitions and communicating with them directly.

Since January 2011, Pearl Kreations’ sales have increased almost fifty percent! Facebook and twitter are incredible networking tools.

You have had 3 business successes: buttons, clothing line and estate management. How did you do that?

It is all by God’s grace. After successfully running Pearl Kreations for about two years, I realized I actually enjoyed business and decided to diversify.

I wanted to go into something else; something that was close to my heart – style. Soon after, I started Suave Clothing. It is a high-end formal clothing store. We started by retailing luxury accessories like sunglasses by Carrera, cufflinks by Christian Dior and belts by Salvatore Ferragamo and the likes. As sales soared, I decided to launch Suave Clothing line of superior quality dress shirts. Manufacture has been halted, but we will resume by launching our brand of superior quality suits and dress shirts for stylish youths and young executives.

Suave Clothing also provides wardrobe consultation services; and since 2010, the company posts style articles for men and women on The SKA Blog on a quarterly basis. You can read more about Suave Clothing at in my website.

Another thing I’m passionate about is real estate. I invested some of the revenue from both businesses in real estate, bought a property, developed it and started renting. This real estate venture is called RansRive Realtors. In time, I hope it will provide temporary and permanent accommodation through the letting and sale of commercial and residential properties.

I’m able to manage these businesses through the parent company called The SKA Group Incorporated. It’s based in Canada, but conducts business worldwide. The SKA Group is into other ventures like advertising (Spinners), document management (Sylver Productions), financial services (SKA Ventures), space optimization (RCubed-Merit) and many more. Some are still projects, while others are operational. Some are privately-owned, while others are in partnership with other companies and entrepreneurs.

What cheap marketing techniques have you used that proved successful in the early days of your business?

Sponsorship of events (by offering free products), word of mouth/referrals and social networking (blogs, facebook and twitter).

What is your experience about making business plans before starting a business?

I think it is important to have a business plan. It helps you map out the life of your business – mission, vision, values, competition analysis, location analysis, SWOT (strengths, weaknesses, opportunities, threats) analysis on the industry, target market analysis, trend analysis, sale projections etc.

Pearl Kreations didn’t have one when I started, but it does now, and I strongly believe I could have been much more successful today if I knew then what I do now about the importance of business plans.

What is the entrepreneur eye you mention on your twitter?

The entrepreneurial eye is the ability of see potential, viable business opportunities any and everywhere. You can read all about my initial experience with the entrepreneurial eye on my website.

What is the worst experience you have ever had as an entrepreneur?

There’s nothing quite like having a great idea, pursuing it and then having your hopes dashed. I’ve had my share of disappointments. My worst experience would be when every single of my countless proposals addressed to film companies and banks were rejected or not responded to. It hurt, but I kept pressing on. My application to supply buttons for the Vancouver 2010 Winter Olympics was initially rejected, but I was persistent. Eventually, I was awarded the contract! So you see, you cannot afford to give up!

Tell us more about your KAFF?

The Kay-Adade Family Foundation (KAFF) is a private organization I founded to support our (my family’s) favourite charities, provide free healthcare for orphans and under-privileged families, assist The SKA Group with some of its social responsibilities and support entrepreneurship. KAFF currently sponsors the Canadian Bible Society, the Juravinski Cancer Centre Foundation, missions and outreaches of the Redeemed Christian Church of God (RCCG) Worldwide, the World Wide Fund for Nature (WWF) and some promising entrepreneurs.

In the near future, KAFF plans to additionally fund young, budding entrepreneurs through a biannual competition called the KAFF Challenge. The winner will be awarded a cash prize to start up as well as the backing of The SKA Group, if necessary. It will also provide scholarships for prospective students of the Pearl Academy, Covenant University, Ota; and McMaster University.

Link to the Original

That’s all folks!

future of gidi

December 18, 2010 7 comments

A few weeks ago, I was chatting with a former high school mate of mine- Kayode E*. He had started a dot-com signature of his own called: GidiTalking. In his words, it will be the go-to website for all current happenings in Gidi (Lagos/Nigeria).

He already had a brief write-up on me, which he put under a section of the blog called “Future of Gidi”. I found it quite flattering. I believe that post is a compilation of his knowledge, the facebook page and past interviews. Anyway, he asked to conduct an interview and I agreed. It was another opportunity to put my new “business-like, less personal info and straight-to-the-point” self to the test.

How do you think I did?

GIDITALKING: SYLVESTER KAY-ADADE

MAY WE KNOW YOU?

Yes, you may. I’m Sylvester II Olusola Kay-Adade, the President of The SKA Group. For the purpose of this interview, I am the CEO of Pearl Kreations Ltd; popularly known as Mr. Buttons.

WHAT IS PEARL KREATIONS ALL ABOUT?

Pearl Kreations is a collectibles manufacturing company presently based in Ontario, Canada.

We manufacture and supply superior quality button-badges and lapel pins for a variety of corporate, personal, professional, national and international events and purposes.

Our customer service, professionalism and unequalled prices have made the brand a household name and stiff competitor in the collectibles industry.

WHEN DID YOU START OFF?

Pearl Kreations began operation on January 28th, 2008.

HOW WAS IT WHEN YOU STARTED OFF?

It started slow, as was expected, and steadily progressed.

HOW IS IT NOW?

For a company that is barely three years old, I think Pearl Kreations is doing very well. We have an ever growing clientele and scores of contracts rolling in every month.

WHAT ARE THE CHALLENGES YOU STILL FACE NOW?

Production is one challenge we’re presently working on overcoming. Sometimes, we get more orders than we can handle, and this sometimes prolongs response and delivery times. We however have never turned down orders; except the Client chooses to cancel. Another issue is delivery. Sometimes, deliveries outside North America take longer than expected.

To battle these issues, Pearl Kreations has two partner companies (usually contacted for very large orders). We’re also looking into acquiring more machines, and moving into a bigger place. And, with our partnership with FedEx as well as local courier services, our delivery time is improving.

IS YOUR FAMILY IN SUPPORT OF YOU?

Absolutely. My mum and sisters are beyond supportive.

GIVE US A BRIEF DESCRIPTION OF YOURSELF- EDUCATIONALLY?

I started out at St. Mary’s Private School, Agele. Then, I attended Federal Government College, Lagos (FGCL)for my secondary education. Right after graduation, I did a year at Covenant University studying Computer Science; then another two years studying Medicine in the Republic of Benin at Houdegbe North American University, Benin (HNAUB). I transferred to McMaster University through Southern Ontario College, and presently in my final year of Health Studies/Public Health.

HOW DO YOU HANDLE BOTH OF THEM- SCHOOL AND PEARL KREATIONS?

I’ve learnt to prioritize and organize my life so neither interferes with the other.

I also finally hired people. I was initially trying to run a one-man operation. After I saw what that was doing to sales, I changed the business model. It’s a good thing I did too; because the extra hands have increased our effectiveness by over sixty percent (+60%).

WHAT DO YOU DO WITH YOUR FREE TIME OR YOU DON’T NORMALLY HAVE SPARE TIME?

Between school and work, I have a couple of hours to myself. I usually spend it reading books by successful businessmen and entrepreneurs, books on management and the biographies of business gurus. I also use the time to catch up on my favourite TV shows.

ON A SCALE OF 1 – 10, 1 BEING STARTING OFF AND 10 BEING FULLY ACCOMPLISHED, HOW WOULD YOU RATE YOUR BUSINESS?

I’ll say a solid 6.

WHY YOUR CHOICE OF RATING?

6 is above average.

We are doing very well as I said earlier for our age, but there is always room of growth. I believe that there will always be something that can be improved upon and done better. Progress and advancement aren’t goals, but constants.

I believe that mindset has helped us stay ahead of the competition and please customers. At this rate, Pearl Kreations will be a 9 in no time.

DO YOU SEE YOURSELF COMING BACK TO LAGOS TO SETUP BIG TIME?

Yes, I do. Preparations are underway. We already make regular deliveries to Nigeria monthly. Nigeria is our second largest market with about fifty percent (50%) of our orders coming from Lagos.

WHAT PLANS DO YOU HAVE FOR THE FUTURE- EXPANSION INTO DIFFERENT FIELDS?

Rome wasn’t built in a day; and I believe a big business error is to build and expand too quickly. That being said, after Pearl Kreations’ success, I decided to explore doing business in my other areas on interest. This is where The SKA Group comes in.

It is legal (in Canada), already profitable and growing steadily. A quick summary- It is a private company with businesses that span advertising, branding, clothing, education, financial services, publication and real estate. Pearl Kreations is one of its subsidiaries.

WHAT PROJECTS HAVE YOU BEEN INVOLVED WITH? – BIG AND SMALL

I would love to give you the list, but it’s a lengthy one. The list up until August 2010 is under portfolio on our website – pearlkreations.com. The notable ones are: the 2008 Olympics in Beijing, the Watchmen 2009 Movie Collection and the 2010 winter Olympics in Vancouver.

WHICH IS THE BIGGEST?

The biggest by revenue was the Vancouver 2010 Winter Olympics.

WHAT ADVICE DO YOU HAVE FOR YOUNG PEOPLE WHO WANT TO START OFF A BUSINESS?

Before I begin to advice, I’ll tell you that you can do it on your own, but you won’t go far without God. If you want to achieve the unfathomable, go with God. Matthew 19:26: “…With man this is impossible, but with God all things are possible.”

Now for advice, first and foremost, be absolutely certain about what you want to go into. Make sure you’re going to love what you plan to do because, at times, that’s all that keeps you going!

Secondly, know your target market. Do your homework- the necessary research, take surveys, study your competition and the industry- especially the trends. All that will help you make a business plan- which will help you stay on track. Make sure it contains your vision, mission, values, customer service plan, financial plan and marketing plan.

Thirdly, find mentors. Read about and watch documentaries on them. Learn from their mistakes. Improve your business acumen and knowledge by reading books and watching business programs.

Finally, pray and commit all your decisions into God’s hands. Don’t just pray and fold your arms though; you have to work hard too. If you work hard, you won’t even realize the money piling up. As my dad- Sylvester O. Adade, would say, “Work hard, Pray hard, Play a little; and you’ll be golden”. Also, find/make the time to relax, and spend with family and friends. Don’t get so consumed with work that you begin to begin alienate the most important people in your life. They are highly instrumental to your success.

Well, those are my two cents. I wish you all the best, certainly hope to see you at the top, and may be do business together someday.

Link to the Original

déjà vu

June 12, 2010 Leave a comment

You know how sometimes and somehow, you’re put in a similar situation over & over? Or you’re told something by different people in different ways? Well, it’s happening to me a lot lately! I’ve been having the feeling that I need to read in between the lines.

It all started with one of my best friends, Kasope A*, saying to me in passing, “the future is only for those who prepare for it”. It has been stuck in my head. Then, I discovered the Consumer News and Business Channel (CNBC), and now watch most of its shows. There are two of its originals I’m particularly fond of – Biography on CNBC and How I Made My Millions. On a recent episode of the latter, a woman who went from broke to a net worth of $150M USD said something profound. I can’t remember her exact words, but I spun it in my head as, “you have to be worth millions in your mind before it materializes”. It hit me like she was saying it to me directly. Lastly, I have a habit of reading biographies online and watching interviews on millionaires, and most of them chorus statements like: “dream big and bigger”, “no dream is too big” and “don’t give up”.

I decided these weren’t coincidences and I needed to act…fast! I learnt it wasn’t enough to just think it in my head, I had to put in down. And possibly also put it out there too, and by God’s grace, accomplish it all. To that effect, I typed out future me and then made a Wikipedia page, but it was soon deleted. This note was posted as the reason – “relevance of article?”. I guess that’s their way of saying, “the world doesn’t know you yet buddy.” Alternatively, I’ve set up a Facebook page, and if you aren’t already a fan on Facebook, you can become one by following this link directly to my page and like me :). I also put a detailed biography of  this future me for my bio page.

This “future me” write-up is drawn up from my perception of what future articles about me would state. Some of it has already begun, but I won’t tell what stage(s) I’m currently in. I did not put in a net worth so as not to limit myself, but tens of billions (of dollars) won’t be a stretch from what I’m thinking it could will be lol 😀

SYLVESTER O. KAY-ADADE

Sylvester Kay-Adade II is a Nigerian-Canadian Businessman, Entrepreneur and Philanthropist.

Please click here to read more.

That’s it! I don’t remember if I made this up or I heard/read it somewhere: “if you’re going to dream at all, might as well dream big!” It’s pretty smart so yeah, I most likely made it up lol. In case you’re wondering why there’s nothing about a wife or children, I do want to get married and have children. This is where I see myself in about 5 years from now. I think I’ll try to update it from time to time as things progress 🙂

I challenge you to do the same. Think of where you want to be in the next 5, 10 or 15 years and write it down. Setting and writing down your goals is half the battle won. I think it helps put things in perspective. Trust me 5 years isn’t a long time from now. I’ll see you at the top! 😀

firsts

May 29, 2010 1 comment

It is my 23rd birthday today. I took a professional photograph over month ago, and it arrived yesterday. I guess it is a gift to myself. I watched the trailer for The Adjustment Bureau yesterday and it seems to me that the message behind the movie is essentially – Life is simply a compilation of the series of events we individually experience. I was basically just sitting and reminiscing on my life thus far, and thinking “wow! time flies!”. I decided to take a trip down memory’s lane and remember all my firsts experiences, ahem, business-wise. This should be fun!

My first Button was a National Button.Basically because they were all I initially planned to do. It was the market demand that made me go into the All-Me Buttons. Anyway, it was a Nigeria National Button as is understandable. When I held it in my hand, there was this rush of accomplishment that filled me. I put it on my t-shirt and immediately took a photo!

My first Sale was the next day to a friend, Tega O*. Well, I practically forced the button on her lol, and then, on Pelumi A*. It was only Nigerian buttons then, because I hadn’t begun to network. I wanted to start building my sales confidence, and I started with people I could easily relate to. I think I made $14.00 in my first week!

My first Contract was kind of informal. It was for the Beijing Olympics in 2008. We partnered with a bigger company because of the minute size of my company in relation to the size of the others. The more official one was for the Vancouver 2010 Winter Olympic Games for which I got a Certificate of Membership from the 2010 Business Network, an official letter from the Provincial Government of British Columbia and an official lapel pin.

My first Event was when I was still coming up. It was AfroFest 2008 at the Hamilton Convention Centre. AfroFest is an annual multicultural Africa-themed event organized by the McMaster African Students’ Association (MASA). That event fetched me and the company a lot more student popularity! I was so happy making sales lol. The first more public one was the Tiara Festival. You can read more about it via link. The other events were when I had gotten more serious as a businessman ;-). The first of which was at an event in Windsor, Ontario.  You can read more about it at: You can read more about it via link.

My first Speech was on Saturday, March 28th, 2009 at the AfroFest 2009/Hands of War/Mikono Za Vita. We about half an hour allocated for the acknowledgment of student entrepreneurs. I was the MASA secretary, and therefore in charge of preparing the program and allotting time for the different segments. The entrepreneur thing wasn’t my idea though! I was actually shocked to see it in the program the President, Nnamdi N* handed to me. The entrepreneurs were Amal Awadh of Um-Aisha Orphanage, Sylvester Kay-Adade of Pearl Creations, Poize Magazine, and Olumide Adewunmi of Gidilounge. I was doing a lot of running around making sure the show went on without a hitch, and simultaneously organizing a speech in my head. Finally when the hour arrived, I went up confidently on to the very brightly lit stage to introduce myself and Pearl Creations. I spoke about where I come from, Pearl Creations, some my personal experiences and some events we have been privileged to sponsor and partner with. I was nervous and perspiring profusely! A friend in a front seat said he could see the sweat rolling down to my cheeks! I got laughs a couple of times from the audience which helped me calm down. I ended by announcing, “For the purpose of this show, we have buttons every African culture and our stand is in the back so please feel free to come, have a look and possibly buy one or two. Thank you”.
It’s all kind of blurry after that. I do know I felt a lot better later on, probably after I had the chance to cool off and wipe all the sweat off my face lol. I got a lot of positive feedback during & after the show about the speech, and even a couple of days after. Also got a couple of physical & oral pats of the back from friends, admirers and parents. Oh and as usual, business & partnership proposals from other students and entrepreneurs.

Well, I think those all my firsts…for now. I hope to have a lot more sales, attend a lot of events (national & international) and give a lot more speeches soon! Umm since it’s my birthday, I thought I’d also add some things (pluses) that I’m thankful for; and things I’m juggling in my mind.

Very recently, help came in the form of more partnerships and business offers – not too long after “complaining” in a post a while ago. I got some impressive offers this time though…thank goodness! Some being:
-> A friend wants to invest towards the next Olympics.
-> Another wants to help advertise in bigger cities.
-> Two people brought forward the same business idea which I think might be Pearl Creations’ new venture because I’ve thought of it too. But first, I want to figure out who’s the more serious of the two and hopefully go into partnership with him. When it does come out, everyone would be made aware.

Another night, I came across a group of people brainstorming over a business venture. I joined in as was expected, but for privacy purposes, I won’t disclose zip, but I will say this – the venture seems like a pretty good idea. However, it is capital-intensive and requires some labor as well. It seems to me that this venture will have a fixed consumer base almost as soon as it hits the market. It is a risk, but if you don’t take risks, you’ll never really know. We’re going to give it a shot very soon…watch out.

I’m also thinking of expanding some more. The dealership and partnership idea is working, but I want to give more people opportunities. I’m still thinking on how to get more people with great button ideas involved without the PCC-ideology ‘cuz I want something that attracts/helps people, but also profits Pearl Kreations as well. After all, it is a business!

I’ve started paying salaries. Before now, people used to work for free, but I’ve noticed that now, with money as an incentive, they do a much better job! Plus the sales people are more aggressive lol!

That’s it! I don’t want to spend the whole day worked up in front of a computer screen. It’s a shame I have nothing planned. Well I didn’t plan because I’m not exactly thrilled, but I hope somehow I enjoy my day! After today, I’ve got to get back to work because Pearl Kreations has over a 1000 buttons order that need to be delivered in about two weeks!

Happy Birthday to me! Yay! Lol

fna experience

February 9, 2010 Leave a comment

I was first informed by a Business Colleague, Mr. Wale Abba who also happens to be nominated in a special category of his own (Best use of Technology in Nigeria) and then later by a good friend, Adeola A*. I didn’t believe it until I saw it myself – yours truly, Mr. Buttons aka Sylvester II Olusola Kay-Adade was nominated to be a recipient for the Future Awards 2010 “Business Owner of the Year” Award. I was highly honored to have been considered and nominated for this new, but apparently, prestigious award.

I didn’t know a lot about them, but they’re (as I was told) quite famous back home. If you would like to know more about them, The Future Nigeria mission, vision and general information can be found on their website and blog. All I can say is glory to God! I’m very happy. Even if I don’t win, just the consideration for an award, and the recognition was an honor.

Here’s the list of Nominees for Season 5 of the Future Awards Business Owner of the Year:

Oghenekaro Agono (Tremor Perfect)
Erefe Fynecountry (Deheney Services)
Debola Lewis (Yvent Couture)
Ayo Arigbagbu (Dada Books)
Hassan Rilwan (Focal Point Publishing)
Henry Oraika (Motomedia)
Uyi Omokaro (DM2)
Sylvester Kay-Adade (Pearl Creations)

Anyway, Pearl Creations got a call from Rick N*, an executive in the FNA team. He seemed very polite and polished. He asked for my personal email address and mobile number to keep me informed on the developments as the awards proceed. He said I had a Certificate of Nomination that I or someone I send may pick from their office on my behalf; and that there was also a luncheon/dinner for all the nominees on December 18th; which I obviously missed because I didn’t know about it and I wasn’t in Nigeria at the time. He asked, and I provided him with my email address. The next day, I received an email from the Future Nigeria Awards with a form asking all these questions about me and the company. I was a bit skeptical because of my new desire to return to my secretive and vague nature. But my mum, assured me that it was cool and legitimate as my sister went to the FNA office to collect my Certificate of Nomination.

This is the information as I filled in:

Business Owner of the Year
(Please note that when we say past one year, we mean from November 2008 till date)

 Full name: Sylvester II Olusola Kay-Adade

 Date of birth: May 29th, 1987

 Describe your business: Provision of button-badges for Personal use, effective Advertising and Marketing of Companies, goods and services; Promotions, Campaigns, Promotion of world peace and special occasions, holidays and international events

 How long have you been running this business: 2 years (in January, 2010)

 How big is the business is now: Pearl Creations is based in Ontario, Canada, but also operational in Lagos, Nigeria

 How many staff do you have: Three (3) Employees

 How many people do you work with/pay that are not staff: Two (2) Partners

 What are the challenges you have faced in the past one year:
1. Discouragement and Criticism from some colleagues who didn’t understand how profitable a $2.00CAD/$2.50CAD product could be.
2. Products given poor credibility due to my race/ethnicity.
3. A couple of rejection response letters from Comic Stores, Film Companies, Theaters, and Cinemas when I would write countless letters asking them to purchase or grant a contract to make buttons especially for movies like Watchmen, Spiderman etc or for their Online Stores.
4. No response from Banks, Companies, Conglomerates when I suggested buttons as new marketing strategies or as gifts to kids & customers for Christmas, during promos.

 How have you overcome them?
1. Endless prayers and faith
2. Encouragement from Family and Friends
3. Relentless Optimism and Drive
4. Supportive Customers
5. Positive Attitude
6. Taking necessary steps to prove Pearl Creations’ worth and credibility

 What expansion/growth/changes has the business experienced in the past one year: From just selling buttons to friends, to supplying buttons to Groups and Organizations within Hamilton, to supplying buttons to individuals, International Events and Companies within Canada, the PR of China, United States, Nigeria, Mexico, England, and now, we’re global.

 What companies have you worked for/what jobs have you done in the past one year:
Worked with:
1. The Invisible Children
2. The 2010 Business Network for Vancouver 2010 Winter Olympics
3. Cure Canada

 Done Jobs for:
1. The Hope for David Charity Show [Hamilton, ON, Canada]
2. i-Rep Fashion Show [Hamilton, ON, Canada]
3. Ontario Universities’ Competition for Hip-Hop (O.U.C.H.) 2008 Dance Off [Hamilton, ON, Canada]
4. University of Lagos Engineering Faculty [Lagos, Nigeria]
5. University of Windsor African Union [Windsor, ON, Canada]
6. The Legacy Festival’s B.H.M. Event [Toronto, ON, Canada]
7. The McMaster African Students’ Association (M.A.S.A.) [Hamilton, ON, Canada]
8. Erindale College African Students’ Association (E.C.A.S.A.) [Mississauga, ON, Canada].

 How profitable has it been in this same period: Very Profitable

 Any awards: None, but a couple of Recognitions and Certificates

 Any other thing you do by the side: The Parent Company of Pearl Creations is The SKA Group; and it will be starting up “Suave Clothing” soon which will be making Dress Shirts, Suits and Ties; and selling classic Watches (partnering with LR Watches), Cufflinks, Tie Clips and Belts from Reputable Designers and Jewelers like Cartier, Dior and Yves Saint Laurent.

 Please provide us with at least one reference, or someone you can vouch for your work:
1. Suzanne B* (+1-905-526-****): Columnist, The Hamilton Spectator
2. Jennifer A* (+234-702-528-****): University of Lagos (UNILAG) Engineering Alumni
3. Mobola R* (+1-519-991-****): President, University of Windsor African Union 09/10

 Any other information we need to know (that could help your nomination):
1. Pearl Creations is the official button-badges Supplier for the Vancouver 2010 Winter Olympic Games, and Past Supplier for the Beijing 2008 Olympic Games
2. Pearl Creations and I were featured in The Hamilton Spectator (the biggest and most widely read newspaper in the city), by GidiNoize and by Be-e.
3. We make monthly donations to the Juravinski Cancer Centre Foundation and World Society for Animals.

FYI voting was done online by selecting  Sylvester Kay-Adade (Pearl Creations) in the “Business Owner of The Year” Category via link, and by SMS by “TFA (space) Sylvester Olusola Adade (space) Business Owner of the Year” via 33120 for Nigeria, 81696 for the UK and 97605 for the US.

The Award Ceremony was strictly by invitation and since I knew I wouldn’t be attending, I had 2 invitations sent for my mom and sister. The name of the invitee was on the reverse side. I think it was a very creative invitation. I liked the classy look and the old english font used. My sister kept me informed the whole time via bbm. According to her, the venue was very crowded with lots of celebrities around. She sent me photos of crowd while she was in line, and another of mum and her once they were seated.

        

 

When she informed me that I didn’t win, she sounded so upset (and apparently she was very upset), but she quickly got over it after she realized she had so many artistes to mingle and take photos with. Anyway, I was happy for whoever won. I had a “may the best man win” mentality. We were all very innovative so I feel anyone of us deserved it. I actually thought it was going to be either Hassan or Henry who would win as I felt they were my closest rivals – to my surprise, they didn’t win either! The winner was: Debola Lewis, C.E.O. Yvent Couture.

I checked a couple of blogs for the winners’ list since it hadn’t been put on their (Future Nigeria Awards) blog or website when the event was over. I found it eventually:

LIST OF FUTURE NIGERIA AWARDS 2010 WINNERS

Actor of the Year —> Kemi Lala Akindoju

Best Use of Advocacy —> Tolu Sangosanya (Dustbin Estate Children)

Best Use of Science —> Ify Aniebo (Research in malaria)

Best use of Technology —> Bade Adesemowo (Bincom)

Business Owner of the Year —> Debola Lewis (Yvent Couture)

Creative Artist of the Year —> Adekunle Samuel Owolabi

Excellence in Public Service —> Fatima Zara Modibbo (Institute of Human Virology, Nigeria)

Journalist of the Year —> Ruona Agbroko (NEXT)

Magazine of the Year —> Sound City Blast

Model of the Year —> Warebi Martha

Musician of the Year —> M.I.

Music Producer of the Year —> Jesse Jagz

On-Air Personality of the Year (Radio) —> Matse Uwatse (Wazobia FM)

On-Air Personality of the Year (TV) —> Andre Blaze (Nigezie)

Professional of the Year —> Ifunnaya Maduka (Dean of Students, Oprah Winfrey Leadership Academy for Girls)

Screen producer of the Year —> Kenneth Gyang (“Finding Aisha”)

Sportsperson of the Year —> Janet Dung (Athletics)

Style Entrepreneur of the Year —> Linda Ikeji (Blackdove Communications)

Team of the Year —> Africa Youths Unite for Change

Young Person of the Year —> Ify Aniebo (Scientist)

From all indications, it seems I should be happy I didn’t go all the way to Nigeria to attend,  because contrary to what I was told and made to think of the awards, just like everything else, politics was the rule of the day. Anyway, congratulations to the Management of Yvent Couture on the 2010 Business Owner of the Year Award, as well as all other winners!

Hahaha I just saw some very interesting comments on a website – here are some of the comments and reactions to the list as made on Olamild Entertainment. I think one of them was made by one of my very protective & loving sisters, or the sister of someone with sisters like mine lol. Enjoy!

Anonymous #1 said:
Alright, now I just lost all faith in the so-called Future Awards. Debola Lewis is a sponsor of the Awards, but yet he was nominated for Business Owner of the Year category. This is his 3rd nomination and they finally awarded it to him. Shame on Future Awards and they better not nominate my brother next time. The lady that won last year was nominated thrice too. Shame on the Future Awards Organizers…. Nigerians will never change.

Anonymous #2 said:
Chocolate City is all over the list…I suspect foul play o.

Anonymous #3 said:
Please who are all these people? I am a very active young professional, but I have never heard nor seen any of these above except MI and Jesse Jagz. Please Future Awards this Awards is a total flop!

Anonymous #4 said:
This award is done by group of friends just to celebrate themselves in the name the future awards.

Anonymous #5 said:
The Future awards sucks..they only nominate people who can help them and friends.

Well, at least Pearl Creations got some publicity out of it by being a nominee, and also a sponsor of the event. We supplied them free “Nigerian Coat of Arms” button-badges. In the end, more of Nigeria got to know about Pearl Creations, and to me, that is more than enough. I’m grateful to God, and I know there will be more nominations and bigger awards to win 🙂